I'm a beauty blogger and I've been obsessed with "100%" Shea butter for probably 10 years, however it''s always been L'Occitane''s. Yesterday I purchased Alaffia's and the difference is amazing, just the texture and pretty much everything about it. I never realized there was a difference between refined/unrefined, but now that I do I will never buy refined again. I love, love, love the Alaffia stuff and will be spreading the word! Thanks for the great info!